Wednesday, April 23, 2014

New Products: Instant Cereal Drinks

Living independently may affect our preference of food and the diet we observed. Many of us risk nutrition over convenience which is wrong. Instant foods offers less time of preparation, that we like. But some products in the market are not to be underestimated. Oat meals or cereals are number one in the list of instant food products that are nutritious especially when we add banana/ fruit slices or a tablespoon of milk.

Energen for example is a popular food/oat drink that comes in different flavors and is one of the favorite in our home. New line of food products I recently spotted on the grocery shelves is the All Good Instant Oatmealproducts by Universal Robina Corporation (Jack n Jill) but I found not really appetizing because the texture seems so soft for Lugaw or Arrozcaldo. I wished for this slightly chewy and soft rice grainy-like texture for Aroozcaldo but what I appreciated is the real ginger bits. Im a sucker of ginger. It was gingery perfect for me. Actually, it’s a very good twist on the instant oatmeal product line. But I can say that taste and food preferences, especially when one uses the word “delicious” is super subjective.

Again, because I am very fond of trying something new in the market, I found this instant oatmeal Magnifico Cereal Drink “delicious”. Well, it impressed my taste buds. I tried the Strawberry flavor and I promised myself to definitely grab 1 dozen to the counter the next time I visit the grocery store. I am not really sure if this is new in the market but it is something new for me because I just check it recently. I’m happy I tried. Checking the labels, I read that it was a Superbrand Award (oh, wow!) and that the ingredients also contain "real" fruit bits. This list of ingredients kept me skeptical but since I experienced working in a food manufacturing company, I believed whatever the company declare in the list is true. The taste is great, maybe because it also contains creamer. I added water to it and at first, I cringe because it was really pink. I ask myself if this is a strawberry’s natural color or if it’s a food coloring. And I answered myself too. Definitely it is a food color. But the list of ingredients doesn’treflect anything about it. Anyway, the taste is really good. That I can say.

Perfect with Skyflakes and Banana fruit

Magnifico Cereal Drink as I search from GOOGLE is FDA registered product, and is owned/repack by Rackey Crystal Top Corporation which also offers ranges of gulaman products marketed as Mr. Gulaman, candies and salt. The cereal drink has 3 other flavors according to the website, which excites me try again. These flavors are Red Tea, Brown Coffee and Chocolate. The company is located at Valenzuela City, Philippines.

Anyway, so much for company background check. hehehe.. I am just curious who the people behing this delicious product are. I think the price is Php 5 only. I say, my money’s worth it. Affordable and delicious.

So okay. The next time you visit the grocery store. Observe. Try something new to your palate. If the price does not hurt, then why not try? Sometimes, instant foods are really consumer friendly to people like us who are busy. But always be easy on these products. Checking the labels for cholesterol, sugar and sodium contents matters.#


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